During the past few months, the people of Texas and the rest of the country have been hearing about the Rio Grande Valley. Unfortunately, the type of publicity we received was unwanted. A surge of child refugees from Central America created a humanitarian crisis that again stirred the debate about Read more…
The SpaceX decision to build a launch facility on Boca Chica Beach near Brownsville will, eventually, be considered an historical moment that began the transformation of the Rio Grande Valley, and there is little doubt the economic and cultural impact will be significant for the region. However, SpaceX is only Read more…
Anyone who says, “All publicity is good publicity,” has, obviously, never had bad publicity. There’s also that other lame line about, “I don’t care what you say about me as long as you spell my name right.” In public relations, neither is an informed approach to dealing with an image. Read more…